User Acceptance of the Mobile Internet
نویسندگان
چکیده
This paper uses the original Technology Acceptance Model (TAM) and its extension models to explain the factors affecting the use of the mobile Internet services in Korea. Based on data collected from a questionnaire survey, we show that social influence and self-efficacy variables significantly affect perceived usefulness and perceived ease of use, respectively. The data also reveal that both perceived usefulness and ease of use explain a significant percentage of the variations in the attitude toward using the mobile Internet, which in turn influences the actual usage frequency.
منابع مشابه
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